Case Studies

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Brand Development and Company Launch

In 2021, Hokanson Capital merged several filtration companies to form Vytal Filtration Technologies. The challenge was to unify these entities under a cohesive brand identity. AM/FM, a branding agency, was engaged to develop the new identity, including naming, logo design, and a comprehensive brand guide. Through stakeholder interviews and competitor research, the importance of a modern, trustworthy brand image emerged. The result was the creation of Vytal Filtration Technologies, a brand that successfully unified former competitors and has since experienced significant growth and expansion .

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Leadership Enhancement

Vytal Filtration Technologies appointed Bill Chu as the new Vice President of Product Application. With over a decade of engineering experience and a U.S. patent

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Welcoming Bill Chu as Vice President of Product Application

Vytal Filtration Technologies has appointed Bill Chu as the new Vice President of Product Application. With over a decade of engineering experience and a U.S. patent for a filtration process, Bill is set to establish a new technical support group to bolster the company’s sales team’s expertise.

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Blog

Join us as we dive into topics that matter – from telehealth advancements and patient-centric design to partnerships and success stories. Stay Vytal. Stay informed.