Vytal Filtration Technologies Acquires General Filtration, Further Enhancing Product Portfolio and Strengthening Market Position
January 8, 2025 – Edmonton, AB – VYTAL Filtration Technologies, a leader in innovative filtration solutions, is pleased to announce the acquisition of General Filtration, a trusted name in industrial filtration with over 65 years experience in the brewing, food and beverage, water treatment, chemical, power generation, mining, and petrochemical markets. This strategic acquisition solidifies VYTAL’s position as a comprehensive provider of filtration solutions, further extending its reach into the Food & Beverage industry.
With VYTAL’s expansive network across North America and General Filtration’s decades of expertise, the combined organizations are uniquely positioned to deliver innovative solutions to meet evolving customer demands. This collaboration enhances both companies’ capabilities and underscores their shared commitment to supporting customers with tailored, high-quality filtration technologies.
Brian Jones, CEO of VYTAL Filtration Technologies, expressed his enthusiasm for the acquisition: "We are excited about the benefits this acquisition will provide for our customers, employees, and shareholders. Combining our expertise and resources will enable us to be relentlessly supportive in delivering precise solutions for every filtration challenge."
The integration of General Filtration’s renowned products into VYTAL’s portfolio offers customers a seamless blend of innovative filtration options. Moving forward, General Filtration will operate as General Filtration, A Vytal Company. Together, the companies look forward to delivering enhanced value through a unified commitment to excellence and problem-solving in the filtration industry.
Paul Lawrence, former long-time CEO of General Filtration shares his excitement for the company’s future: "General Filtration has always been about putting our customers and our people first, ensuring they receive the best possible solutions and support. In VYTAL, I’ve found a successor that shares this passion and commitment. I am confident that together, we will not only honor the legacy of General Filtration but also take it to new heights, continuing to deliver excellence in every aspect of filtration."
The announcement marks a significant step forward in VYTAL’s growth strategy, reinforcing its dedication to advancing filtration technologies across industries.
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Vytal Filtration Technologies Welcomes Bill Chu as New VP of Product Application
Vytal Filtration Technologies is excited to welcome Bill Chu as its new Vice President of Product Application, reinforcing the company's dedication to industry innovation and leadership.
Starting his career as a technical support engineering technologist at Quadra Chemicals, Bill brings over ten years of engineering experience. His technical acumen is showcased in servicing 300+ natural gas facilities globally and securing a US Patent for a filtration process in 2022.
On joining Vytal, Bill said, "I am excited to bring my expertise to Vytal, a company known for its versatility and extraordinary leadership. My role as VP of Product Application will involve establishing a new technical support group, a critical step towards fully bolstering our sales team’s expertise. I look forward to the steep learning curve and the opportunity to create a technical team to support our business."
This addition is a key milestone for Vytal as they aim to lead in the filtration sector. Bill's role will merge business strategy, technical know-how, and organizational leadership. His critical thinking and ability to lead effective teams are assets as Vytal faces upcoming challenges.
CEO Brian Jones said, "We are pleased to welcome Bill Chu to our team. Bill is a globally renowned expert in solving process and filtration challenges. Combined with the technical expertise of our locally based sales teams and our industry-leading portfolio of products, the addition of Bill will elevate the range of solutions Vytal will provide to the filtration market."
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Proudly announcing the merger of four industry-leading filtration companies; Partnering with Hokanson Capital, Vytal Filtration Technologies emerges as the preeminent industry supplier.
Vytal Filtration Technologies, a new company formed by the merger of CPS Filtration, MGS Filter Products, Petro Engineered Products, and Peace Country Filtration, has officially launched. The company brings 100 years of combined experience in the filtration industry and plans to use this experience to provide superior products and services to its customers.
Vytal is proudly part of the Hokanson Capital family, which is committed to developing industry-leading products and services. The company's CEO, Brian Jones, said that Vytal's mission is to help customers maximize efficiency and uptime by delivering the best industry solutions and forming enduring relationships based on trust. With a cross-country presence, Vytal gives customers access to localized service and support in each region. The company plans to continue to innovate and grow in the filter industry.
